Business Technology

If you have studied the success of Youtube, Metacafe, and others enviously there is no reasons why you can’t create your own video sharing website. You should eventually be able to make some money in return from advertising depending on how well your promote your site. Here are key steps to take to get your video site off the ground

1. Firstly you’ll have to decide whether to offer a mainstream video sharing site like YouTube. Starting off small, I’d suggest going after a small niche, in order that you can rank well for that niche in the search engines. A niche might be sports, funny video’s or howto’s, such as cooking or computer maintenance.

2. Choose a good domain name, the shorter and snappier the better. This goes hand in hand with choosing your niche. If you are creating a niche video sharing website, such as racing cars or say football, consider incorporating your keywords into the domain.

3. Choose a web host. You should consider a dedicated server as the load with video sharing websites is greater. However shared hosting or even a VPS or virtual private server should be ok to test your site, until you are getting decent traffic.

4. Normal web hosting might need the requirements for video sharing so check out web hosts, and Google for “ffmpeg hosting.” FFMpeg is a utility that powers a lot of video sharing sites as it will encode video in varying formats to flash video player format (.flv)

5. You visitors will want to upload their video’s. These will be in different formats. If you have used YouTube you will know that they encode your uploaded video’s into a flash format (.flv files). This requires specialist modules to be installed in your hosting account or dedicated server. These are ffmeg, ffmpeg-php, libogg

Tags: online marketing
Filed under: online marketing