Business Technology

For a variety of reasons, many internet marketers don’t have a good understanding of how search engines work. But the biggest reason why people, especially marketers don’t understand them well is because of the changing rules. The search engines are forced to frequently change their tactics so that they can better fight spam. Because of this, there are many myths on issues such as getting a site indexed and page rank. Anyone who want to make progress with SEO has to learn the difference between truth and falsehood in this area. So let’s examine some commonly believed myths about SEO that you should be aware of.

The notion that you have to build a page on your website that is specifically built for SEO in order to rank well is a myth that is often repeated. Any page can rank well in the search engines, as long as you know what you’re doing. So creating SEO based landing pages just doesn’t make sense.

If you are working with pay per click it’s a different situation, as landing pages are necessary in that case, but they are not needed for organic search engine optimization. You want your visitors to arrive at one of your site’s main pages, rather than trying to create an extra page for them to land on. So if some of the pages on your site aren’t getting you traffic, it simply means you need to work on optimizing them better, rather than adding new ones. It’s simple to understand and grasp this concept if you know why landing pages are needed in the first place and what you should do to actually convert your organic traffic.

Many people also fall for another SEO fantasy, which is that they need to have a Google Sitemap. There are many tools that Google offers that you can certainly use and Site Map is just one of them. If you design your site correctly and make it friendly to search engines, you will not need a Google Sitemap at all. It certainly won’t do your site any harm and might even help you get indexed faster, but no more than that. Having it won’t get you better rankings or influence other SEO factors.

The belief that your HTML code cannot contain tables is another SEO myth. This is another false idea. The fact is, the search engines have no problem spidering HTML tables, and they never did. There is simply no basis to the idea that table code presents a problem for the search engines. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn’t true.

While there is no one answer for search engine optimization there are practices that have been perfected by others that you can implement. There is absolutely no way to find the perfect formula to get high search engine rankings, which is why it’s important to keep learning and enhancing your knowledge, so that you aren’t affected by such myths.

Search engines are always looking for good content, the best results for their pages. By writing excellent content for your website and using long tail, location specific keywords like window washing Austin TX, you will increase your odds of success.

Tags: online marketing, SEO Tips
Filed under: online marketing