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Why is Mobile finally dominating marketing and advertising?

The development of the mobile ecosystem per se has been some time in coming but with the evolution of Mobile as we now see it in 2011, the stage is truly set. There is little doubt that Mobile is to become the most dominant medium that marketers and consumers have yet to experience and its impact will be revolutionary. Marketers are connecting with the opportunities that Mobile presents and engaging with the concept that Mobile is more than just a strategy. Mobile is a channel. Its audience is growing and so are their demands for better, more creative advertising and marketing.