Business Technology

This article will examine how to gain more clients and improve your copywriting skills.

Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not have many clients because they do not know how to sell themselves. Selling yourself is an important skill that will set you apart from other copywriters. You must make a portfolio of your best work. You will also want to include a letter explaining your qualifications as a writer that includes examples of your writing and testimonials from past clients. Emailing this to possible clients will help you set yourself apart. This way potential clients can see your past work and client base. If you can, include as many Fortune 500 companies that you have worked with as well. If you are just starting out as a copywriter, do not include a list of possible clients, only reference past projects. If you have worked for an advertising agency and want to start doing some freelance copywriting, then be sure to include some of your work from the advertising agency.

Posting your availability on elance.com or directfreelance.com will also help you gain new clients. These sites also allow you to research companies that you are interested in working for. Another way to gain clients is by reading the business section of the newspaper. Take notice of all the companies affiliated with your particular field. You may be able to turn this information into possible leads.

Improving your writing is very important as a copywriter. The best way to do this is to read books by the experts such as Dan Kennedy. His books are extremely helpful and will illustrate how to write successful copy. Specifically check out “The Ultimate Sales Letter,” it will help you improve your writing immensely. It is easy to read and he goes through several examples to illustrate his points.

Hopefully this article was helpful. Stephen King once said in Time Magazine that writing is like exercising. The more weight you lift the stronger you will become. Copywriting is no different. Applying these skills and writing often will make you a better writer.

Tags: online marketing
Filed under: online marketing