Business Technology

You probably have finished working on your site right now, after long hours of deciding what templates to choose, what color schemes to implement, and what features to add. You’ve already started the basic SEO strategies and traffic has now been coming to your site just as what you did expect. Sadly, the income raked in by your website still isn’t enough. The SEO methods were correct, and you did everything in a white-hat manner. So what has gone wrong? If the SEO was perfect, then the main problem can be your website itself - an SEO strategy is only as good as the website it optimizes. If the website doesn’t actually offer anything to the reader, or is too difficult to follow, you will lose heaps of money.

How must one determine if the site visitors are getting anything of informative value in your website? Well, firstly we need to look at how long visitors normally stay in your site. Most great websites are being viewed with an average duration of 5 minutes, something that is really impressive. If you feel that your visitors don’t stay long in your site long enough, then it’s time that you should consider (or review) the essential guidelines of building a website. These are fairly basic tasks but should be done in the best manner possible because this is what maximizes the site’s productivity.

1) Content- This has been repeated time and time again, but we can never stress this enough: content is the single most important aspect of your website. This is what search engines crawl on, this is what visitors read. If nothing informative or entertaining can be found your articles and blog posts, traffic will eventually leave you.

2) Simplicity - On the long run, a good-looking website is judged by how easy a reader can navigate through it and how readable its content is, so sophisticated and high-end graphics is not really what you should aim for. You should go for understated yet very cool designs that optimize the content and lets the reader focus on the articles. A good simple-looking website must have a feature article (so that readers know what’s the most important thing on your site at the moment). Don’t use graphics always, but when you do, do it wisely.

3) Interactivity - Google and related search websites value interactivity so much - it means that you are not artificially generating value for your site, people are actually hearing what you have to say or offer. Build forums or design comment pages to be constructive for your site.

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Tags: internet marketing, marketing, online business, online marketing, search engine marketing, search engine optimization, sem, seo
Filed under: online marketing