Business Technology

The development of the mobile ecosystem per se has been some time in coming but with the evolution of Mobile as we now see it in 2011, the stage is truly set. There is little doubt that Mobile is to become the most dominant medium that marketers and consumers have yet to experience and its impact will be revolutionary. Marketers are connecting with the opportunities that Mobile presents and engaging with the concept that Mobile is more than just a strategy. Mobile is a channel. Its audience is growing and so are their demands for better, more creative advertising and marketing.

Marketers are now starting to truly connect with the power of Mobile; that it is more than just a trend or a phase, more even than just a strategy. Mobile is a channel and consumers are turning on to Mobile and embracing it so now it the time for marketers and advertisers to really prosper. Traditional advertising still has its place but advertisers are now re-examining their whole approach of how they do business and how they connect with their consumers via mobile.

The shopping experience has been enhanced considerably by mobile and that anytime-anywhere online shopping opportunity. Thanks too, to the combination of useful applications and easy to access information. Shoppers are welcoming advertising direct to their mobiles and that ability to interact and opt-in for coupons and local deals.

Mobile domination is not just about phones but tablets too, particularly the iPad and iPad 2, which flew off the shelves in its first weekend on sale earlier this year. Sales of mobiles are driving mobile commerce growth to an increasing level. Mobile coupons are very popular; according to Borrell Associates, mobile coupon spending is expected to grow at a rapid cumulative average growth rate of nearly 78 percent. A study by Gartner showed that couponing was one of the top activities for consumers who used mobiles for shopping.

With so much happening and with the onset and development of technology changing at such a rapid pace, it can be hard to keep up with all the exciting prospects that mobile has to offer. Those already involved in mobile marketing know the benefits and if you haven’t yet integrated it into your plans, now is the time to find out more.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

Tags: advertising, internet, mobile, mobile advertisements, mobile advertising, mobile campaign, mobile marketing, online commerce, online marketing, online shopping, smartphone, tablet
Filed under: online marketing